Our Mission Statement

At W2G Consulting, our mission is to transform specialized businesses through strategic alignment, industry-specific expertise, and structured implementation. We empower medical practices, dental offices, insurance agencies, and small manufacturing companies to achieve sustainable growth and operational excellence.

By integrating goal alignment theory with ISO 20700 consulting standards, we deliver measurable improvements in profitability, efficiency, and work-life balance for business owners. We believe in creating systems that generate lasting value, not just short-term fixes.

Our commitment is to be trusted advisors who understand the unique challenges of specialized businesses, providing practical solutions that allow owners to reclaim their passion for their profession while building more valuable, efficient organizations

Services

              Strategic Planning    

Transform your business vision into actionable results. Our strategic planning process aligns organizational goals, identifies growth opportunities, and creates clear implementation pathways. We bring structure to complexity, helping you navigate change and capitalize on market opportunities with confidence and clarity.

 

 

 Improvement and Implementation 

Eliminate inefficiencies and maximize operational excellence. Our process improvement methodology integrates ISO 20700 guidelines with goal alignment theory to identify bottlenecks, streamline workflows, and enhance quality. We transform friction points into opportunities for growth, creating sustainable systems that drive consistent results across your organization.

 

 

Frequently Asked Questions

How can consulting services benefit my practice?

Business Expertise to Complement Clinical Knowledge

Many practice owners face what's called the "expertise paradox" - the focus and dedication that makes you an excellent practitioner may have limited your exposure to fundamental business principles. Consulting bridges this knowledge gap by providing expertise in areas such as:

  • Strategic management
  • Financial analysis and profitability improvement
  • Marketing strategy and patient acquisition
  • Operations management and process optimization
  • Organizational behavior and team development

Measurable Return on Investment

Effective consulting typically provides substantial returns that exceed the investment. Based on documented improvements across specialized businesses, consulting engagements often yield:

  • 25-40% improvement in profitability
  • 15-30% increase in revenue
  • 20-35% reduction in operational costs
  • 30-45% improvement in cash flow predictability
  • 20-30% increase in productivity

What sets W2G Consulting Services apart from other firms?

 

W2G Consulting's Approach

Based on the book "The Perfect Fit: W2G consulting and you" by Bill Gardner, the firm follows a structured approach to consulting that incorporates:

  1. ISO 20700 Framework: Following international guidelines for management consultancy services through three key phases:
    • Contracting Phase: Establishing clear expectations and understanding client needs
    • Delivery Phase: Executing the project and implementing solutions
    • Closure Phase: Properly concluding and evaluating the engagement
  2. Goal Alignment Theory: Ensuring alignment across:
    • Organizational goals
    • Team goals
    • Personal goals
  3. Industry-Specific Strategies: Tailored approaches for each specialized business type

Services Offered

W2G Consulting appears to offer the following types of services:

  • Strategic planning and implementation
  • Financial strategy development
  • Cash flow management optimization
  • KPI development and performance measurement
  • Business growth and profitability improvement
  • Operational efficiency analysis
  • Business valuation building
  • Implementation of industry best practices

Consulting Outcomes

According to their materials, W2G Consulting clients typically experience:

  • Improved profitability (reported average of 22% increase in the first year)
  • Reduced owner time spent on administration (35% reduction)
  • Improved staff productivity (27% improvement)
  • Decreased cash flow variability (40% decrease)
  • Increased business valuation (2.3x increase over three years)

The firm emphasizes both quantitative metrics and qualitative benefits such as reduced stress, improved work-life balance, and renewed enthusiasm for the business.

Would you like more specific information about how W2G Consulting might help your particular type of practice or business?

How do I schedule a consultation with W2G Consulting Services?

Just hot the contact page and send us a message 

When Dr. Maria Rodriguez approached us about her struggling medical specialty practice, she was working 60+ hour weeks and believed the solution was straightforward: attract more new patients to improve profitability.

Our comprehensive assessment revealed the opposite. Her practice was already seeing above-average numbers of new patients compared to similar specialists. The true issue was patient retention—ineffective follow-up systems meant recommended care plans weren't being completed.

After implementing our structured program, Dr. Rodriguez achieved three remarkable outcomes: reduced working hours, increased practice profitability, and higher patient satisfaction scores.

Contact us

Contact us today to schedule a consultation and take your business to the next level.

About us

W2G Consulting, led by Bill Gardner, is a strategic business consultancy specializing in optimizing hospitals, clinics,  healthcare practices, dental offices. With 15 years of experience as consultant, Gardner brings a unique analytical approach to business development supported by his MBA and Science degrees from Arizona State University as well as military career in the Army. Bill's  award winning MBA thesis on improving hospital system patient satisfaction, increasing through put, and reducing staffing turnover was the driving force in Bill starting his own firm. WG2 Consulting.org is a non-profit consultancy dedicated to supporting medical professionals with advanced business consulting services at reduced costs. 

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